Don’t be one of those bookkeepers who just flies into a Facebook group, poops their advertisement on the wall and keeps flying. Add value to others instead.

I’m a big believer in social media and networking online. Facebook groups can be a great place to meet new clients. But have you ever noticed that when someone posts a question in a business group that seems even remotely to do with bookkeeping, about 100 bookkeepers swoop in like seagulls on a chip, and post their details. “Pick me! Pick me!”

It’s not wrong but sometimes it’s clear by the responses that people didn’t read the post. And that person isn’t actually asking for bookkeepers details but for help with something specific.

Before leaping in and spamming your details onto the posts;

1. Read it carefully 
2. Read the other responses 
3. Respond differently and thoughtfully

And also consider contributing more regularly to conversations rather than ONLY when someone asks for a bookkeeper. Marketing will then become more about serving and others, and less about taking, and looking out for your next opportunity.

Another idea when it comes to these kinds of posts in business groups is to think about what your VPS (Value proposition statement) or UPS (Unique selling point) is. That way, at least when someone DOES ask for a bookkeeper who is available you can set yourself apart from the seagulls.

Don’t be one of those bookkeepers who just flies into a Facebook group, poops their advertisement on the wall and keeps flying. Add value to others instead.

PS. Want more tips? Check them in the #MarketingFYI Series for Bookkeepers.

Amy Hooke is a bookkeeping industry professional who helps female entrepreneurs who run a bookkeeping business feel more confident about marketing and develop a brand to suit their personality and goals.