When I first started my bookkeeping business I went crazy trying every marketing idea under the sun
I got business cards and flyers printed, did email campaigns, developed a website, set up Facebook pages and groups, tried networking, asked for referrals. Honestly I felt a little overwhelmed.
It’s very tempting to try to do a whole lot of stuff without really having a plan or a purpose. You can waste a lot of energy and even money. I only ever gave our about 5 business cards, and 100 flyers. Then they ended up in the bin because I hadn’t worked out my branding or my target client.
So, before going crazy on the marketing materials and approaches, take a step back, and spend a little time thinking about;
- WHO you want to work with
- WHERE you might find them
And start to put together a marketing plan.
Did you know that only 20% of bookkeepers have a business plan?
According to the ICB Survey, only 20% of bookkeepers have a plan. This is an amazing statistic seeing as bookkeepers spend a lot of time helping business owners to run their business better. I’d love to see more bookkeepers developing a plan, especially around their branding and marketing. Your plan helps you to stay focused, and measure your progress and make sure you’re always heading in the right direction.
I’d love to hear from you! Comment below: Do you have a business plan? Or a marketing plan? What are some of the things you have tried that have worked? Or failed dismally? Is your marketing bringing in the kind of clients you really want to work with?
PS. Want more tips? Check them in the #MarketingFYI Series for Bookkeepers.