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#MarketingFYI No. 8 Before hiring a graphic designer ask this question

#MarketingFYI No. 8 Before hiring a graphic designer ask this question

by Amy Hooke | 30 Oct, 2017 | Branding, Logo Design, SERIES: #MarketingFYI

This one simple question you can ask a graphic designer that can save bookkeepers a lot of time, money and hassle when designing their logo, business cards or flyers I can’t count how many clients have come to me for a logo design, business card or flyer design,...
#MarketingFYI No. 7 Bookkeeper SEO; Google rank and keyword strategy

#MarketingFYI No. 7 Bookkeeper SEO; Google rank and keyword strategy

by Amy Hooke | 14 Sep, 2017 | Marketing, SEO, SERIES: #MarketingFYI, Websites

Don’t underestimate the value of your Google rank for keywords related to your bookkeeping business Don’t underestimate the value your Google rank. In fact, if you have invested in setting up a website. Your site is nothing but an online brochure unless...
#MarketingFYI No.6 To blog or not to blog on your bookkeeping website

#MarketingFYI No.6 To blog or not to blog on your bookkeeping website

by Amy Hooke | 6 Sep, 2017 | Informative, Marketing, SERIES: #MarketingFYI

Should bookkeepers write blog posts on their websites, pay someone else to write them, or use blog-posts from databases? Blogging is a popular thing to do. Business owners are encouraged to blog their little hearts out. They are told that if they fill their websites...
#MarketingFYI No.5 Bookkeeping business website backlinks

#MarketingFYI No.5 Bookkeeping business website backlinks

by Amy Hooke | 30 Aug, 2017 | Informative, Marketing, SERIES: #MarketingFYI

Back in MarketingFYI No.1 I talked about posting the link to your website into a reputable directory like True Local or Yellow Pages. But the reason I gave for doing it was incorrect so I’ve amended that original post. Apologies! I talked about how posting links back...
#MarketingFYI No. 4 Don’t be a seagull bookkeeper in Facebook groups

#MarketingFYI No. 4 Don’t be a seagull bookkeeper in Facebook groups

by Amy Hooke | 23 Aug, 2017 | Informative, Inspiring, Marketing, SERIES: #MarketingFYI

Don’t be one of those bookkeepers who just flies into a Facebook group, poops their advertisement on the wall and keeps flying. Add value to others instead. I’m a big believer in social media and networking online. Facebook groups can be a great place to...
#MarketingFYI No. 3 Are you confident selling your bookkeeping services?

#MarketingFYI No. 3 Are you confident selling your bookkeeping services?

by Amy Hooke | 16 Aug, 2017 | Informative, Inspiring, SERIES: #MarketingFYI

When we think about marketing and selling our bookkeeping services we can feel nervous. What causes the nerves? Being nervous is usually the result of thinking about YOU. But here’s the thing.. It’s not about you! It’s all about your client who needs...
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