by Amy Hooke | 30 Oct, 2017 | Branding, Logo Design, SERIES: #MarketingFYI
This one simple question you can ask a graphic designer that can save bookkeepers a lot of time, money and hassle when designing their logo, business cards or flyers I can’t count how many clients have come to me for a logo design, business card or flyer design,...
by Amy Hooke | 14 Sep, 2017 | Marketing, SEO, SERIES: #MarketingFYI, Websites
Don’t underestimate the value of your Google rank for keywords related to your bookkeeping business Don’t underestimate the value your Google rank. In fact, if you have invested in setting up a website. Your site is nothing but an online brochure unless...
by Amy Hooke | 6 Sep, 2017 | Informative, Marketing, SERIES: #MarketingFYI
Should bookkeepers write blog posts on their websites, pay someone else to write them, or use blog-posts from databases? Blogging is a popular thing to do. Business owners are encouraged to blog their little hearts out. They are told that if they fill their websites...
by Amy Hooke | 30 Aug, 2017 | Informative, Marketing, SERIES: #MarketingFYI
Back in MarketingFYI No.1 I talked about posting the link to your website into a reputable directory like True Local or Yellow Pages. But the reason I gave for doing it was incorrect so I’ve amended that original post. Apologies! I talked about how posting links back...
by Amy Hooke | 23 Aug, 2017 | Informative, Inspiring, Marketing, SERIES: #MarketingFYI
Don’t be one of those bookkeepers who just flies into a Facebook group, poops their advertisement on the wall and keeps flying. Add value to others instead. I’m a big believer in social media and networking online. Facebook groups can be a great place to...
by Amy Hooke | 16 Aug, 2017 | Informative, Inspiring, SERIES: #MarketingFYI
When we think about marketing and selling our bookkeeping services we can feel nervous. What causes the nerves? Being nervous is usually the result of thinking about YOU. But here’s the thing.. It’s not about you! It’s all about your client who needs...